Night Night
● CREATIVE SCOPE
As Dark Corner Studios’ experiences continued to immerse and entertain viewers at film festivals worldwide, the need to make them more accessible became clear. The premiere of Dark Corner’s newest virtual reality experience, Night Night, served as a launchpad for the studio’s new VR app.
To support the launch of Dark Corner’s streaming service, we turned to YouTube to find authentic, unfiltered reactions from viewers. These clips became the heart of a series of ads that captured the emotional responses people had to Dark Corner’s immersive world. In collaboration with Cartel Editorial, we crafted magnetic ads that drew audiences in and sparked curiosity. This campaign played a key role in our marketing strategy—generating buzz, driving interest, and encouraging viewers to experience it for themselves.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Dark Corner Studios
Directed by Guy Shelmerdine
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced in partnership with MPC VR
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