Campfire Creepers
● CREATIVE SCOPE
While Dark Corner’s other interactive experiences used terrifying immersion as the main draw, Campfire Creepers took a different approach. Director Alexandre Aja believed that horror didn’t necessarily need to feel realistic. With this vision in mind, our team set out to create an experience that transported viewers to a familiar childhood escape: summer camp.
Our goal in marketing Campfire Creepers was to balance creating something new in VR with something familiar to horror fans. With both audiences in mind, we aimed to craft an ’80s-era low-budget scare-fest that would transport viewers to a campfire setting. By doing so, we softened the horror and leaned into the nostalgia of the kind of movie you’d stay up late to watch, hiding under the sheets.
Working closely with Alexandre Aja, we refocused the narrative by developing press materials for publication and producing promotional teasers. Our efforts brought more smiles than chills to viewers worldwide.
This case study is for illustrative purposes, showcasing our approach and capabilities. Results may vary per client. All images, logos, and trademarks are the property of their respective owners and are used here with permission.
Credits
Created by Alexandre Aja, Casey Cooper Johnson and Martin Andersen
Dark Corner Team: Guy Shelmerdine, Teal Greyhavens and Braden Pruss
Produced by Oculus Studios and Dark Corner Studios
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