ProjectNeo Financial: What If

Neo Financial invited Canadians to rethink banking with a national campaign that aired during the 2022 NBA Finals, positioning the brand as a modern alternative.

Directed by Scott Malo
Line Producer: Matt MacLennan
Cinematography by Cole Graham
Associate Producers: Braden Pruss and Nick Styles
Production Design by Sean Jackson
Edited by Mark Paiva
Colorist: Sam Gilling
Music, Sound Design & Mix by 6 Degrees