ProjectFur: Ingrown Microdart Patch

Inspired by the futuristic aesthetics of past decades, we created a series of ads for Fur’s Ingrown Microdart Patch. Through editorial and playful motion graphics, the spots conveyed the patch’s clinical benefits with clarity and elegance.

 

Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Director: Ryan Duffin
Editorial: Hueform

Media30s Hero Spot

Press Play

Media45s PDP Film

Press Play

Media15s Social Cut

Press Play

MediaCampaign Stills

Patch and packaging presented with clinical clarity.

Patch and packaging presented with clinical clarity.

Futuristic aesthetics framing the Microdart Patch in use.

Futuristic aesthetics framing the Microdart Patch in use.

Applied with precision, staying where it’s needed most.

Applied with precision, staying where it’s needed most.

Active ingredients displayed in a clean, scientific light.

Active ingredients displayed in a clean, scientific light.