ProjectFur: All Body Butter

Elegant Instagram Reels for Fur’s All Body Butter highlighted its lightweight formula and left viewers feeling refreshed. The work emphasized tactility through texture, movement, and a sense of luxury designed to play seamlessly in-feed.

 

Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Editorial: Hueform

Media15s Social Cuts

Press Play

MediaCampaign Stills

Capturing the lightweight texture of All Body Butter in motion.

Capturing the lightweight texture of All Body Butter in motion.

Framing application with soft, intimate detail.

Framing application with soft, intimate detail.

Editorial imagery shaped to highlight application.

Editorial imagery shaped to highlight application.

Texture brought forward through close-up care.

Texture brought forward through close-up care.