ProjectBuoy: Hydration Drops

A summer-driven campaign for Buoy’s signature Hydration Drops was built on bright, airy cinematography and playful edits. The 30-second hero film and social cutdowns bottled the energy of on-the-go hydration in sun-soaked moments.

 

Client: Buoy
Photographer/Director: Ryan Duffin
Creative Director: Katherine Borah
Director of Photography: Braden Pruss
Production: Ryan Duffin
Editorial: Hueform
Movement Director: Justin Conte
Props & Set Direction: Nina Keim
Photo/Video Assistants: Alex Kennedy, Ethan Benavidez, and Nate Sturley

Media30s Hero Spot

Press Play

MediaAlternate Hero Cut

Press Play

MediaCampaign Stills

Buoy Hydration Drops paired with a summer smoothie.

Buoy Hydration Drops paired with a summer smoothie.

Hydration Drops shown close-up to highlight their travel-friendly size.

Hydration Drops shown close-up to highlight their travel-friendly size.

Adding Buoy to matcha for hydration on the go.

Adding Buoy to matcha for hydration on the go.

Take-anywhere drops that dissolve into any drink.

Take-anywhere drops that dissolve into any drink.