ProjectFur: Ingrown Deodorant
The look and feel of Ingrown Deodorant was shaped editorially to evoke rain on skin, blending clinical clarity with a lush, atmospheric backdrop.
Client: Fur
Creative Director: Katherine Borah
Fur Team: Jess Campbell, Sara Grosso and Hanna Yowell
Colorist: Kaito Nyunoya
Editorial: Hueform
Media30s Hero Spot
Press Play
MediaHero Film Stills
Clinical clarity and lush, atmospheric texture.
A fresh palette echoing the earth after rainfall.
Editorial imagery evoking the sensation of rain on skin.
Intimate frames highlighting care and confidence.