Founder + Director: Braden Pruss
AboutBraden Pruss
Braden Pruss is a Canadian filmmaker and producer whose work spans narrative, commercial, and immersive storytelling. He has led creative development, production, and post-production on award-winning festival films and campaigns across beauty, lifestyle, and finance.
His work includes global campaigns, festival premieres at Cannes and Venice International Film Festival, and collaborations with Fur, Neo Financial, and Smuggler.
Founder + DirectorHueform
Hueform is a creative production company specializing in campaign, social, and editorial work shaped for the worlds of beauty, lifestyle, and beyond.
EditorFur
Led commercial editing for Fur, an all-body skincare company featured in Vogue and Refinery29. Produced three major campaigns: All Body Butter, Ingrown Microdart Patch, and Ingrown Deodorant.
Associate ProducerNeo Financial
Produced and directed digital campaigns across commercials, OOH, and social media. Consistently delivered high-quality assets under tight timelines, driving measurable brand engagement.
ProducerDark Corner Studios
Launched one of the most downloaded VR cinema apps in the market and developed branding for cinemas in New York, Switzerland, and France. Partnered with Cannes and Venice Film Festivals to premiere VR experiences, while collaborating with Secret Location and Cartel Editorial to strengthen user engagement and social presence.
ConsultantSmuggler
Contributed to concept development for Guy Shelmerdine–directed VR projects. Produced electronic press kits that expanded media coverage, and streamlined post workflows by integrating visual effects and motion graphics early in the process.
Tech CoordinatorAFI Fest
Oversaw the VR Showcase’s technical infrastructure, including exhibitor support, volunteer training, and rigorous content quality control.
InternSmuggler
Assisted in pre-production by creating visual concepts and press materials. Presented VR projects to studio executives at Paramount Pictures’ VR on the Lot and secured media coverage with outlets like Indiewire, Variety, and Vice.
ServicesSelected Clients
AFI Fest
Buoy
Dark Corner
Fur
Microsoft
MPC
Neo
Secret Location
Smuggler
Sol de Janeiro
The Mill
Q Department
Vitamasques
